Brown Suits and Bright Apples
Walking through Grand Central, I saw a mid-60’s executive in a tan suit working out of a tan lock, latches, and leather briefcase. Inside his case was a Macbook Air.
First it was the white earbuds, then it was the white plastic and brushed metal with lighted Apple logos across college campuses. Now, iPhones and Airbooks are becoming the chic and ubiquitous norm among the corporate set and the C-Suite; how?
Last week, eWeek released Apple’s new sales numbers. Apple now has 66% of the market for new PC’s in the >$1000 category; 64% of new laptops and 70% of new desktops (that’s surprising). Ok, so if you want to be hip and trendy, you’re going to have to do it by laser-etching or stickering your MacBook. But what it does mean is that the people at the top are adopting Macintosh as their platform of choice at an astronomical rate. It also means that Apple is refusing to compete in the commodity technology market. For those who have the impression that computers are supposed to cost over $1000, the only choice is apple. But for the majority of the world, where what matters most is access to technology, apple won’t even be recognized.
In a world where high tech is ubiquitous, Apple will become the mark between the Have’s and the Have Not’s.
